It is in visual form but can be in any type, such as paper drawing, and nowadays, it is very likely to be in a digital rendering displayed on a laptop, smartphone, or tablet. The next step is to gather all necessary information, such as buying data, consumer behaviour, and sales trends. Planogram is usually created by a visual merchandising staff or a sales, marketing, or advertising team member. According to a study, 70% of purchase decisions are decided in-store, showing how vital product placement is on the shelves. Since it is in the form of visuals, it will be easy to plan out your store\’s product placement in detail and product facing, a crucial factor that retailers take into account. Sellers use the software to assist them with visual merchandising because it contains an essential element of product placement. Planogram is a visual merchandising tool that represents or displays the placement of products in a retail shop. Planogram may sound unfamiliar to some people or even businesses, but it provides a considerable contribution to the retail industry.
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